50 Cent's clothing company, G-Unit Clothing, has officially severed ties with its parent company, Marc Ecko Enterprises, it was announced Friday (February 8).
Rumors swirled that the rapper's four-year-old clothing company was on its last leg with Ecko, and on Friday morning, staffers at G-Unit Clothing were notified that they would be let go.
Earlier this week, hip-hop news maven Miss Info reported on her Web site that 50 would likely retain complete ownership of the brand and attempt to relaunch the line with another manufacturer. A similar situation occurred with Eve's clothing line, Fetish, and Marc Ecko Enterprises. The female rap star's line, however, failed to garner much attention after the split.
The partnership between 50 Cent and Ecko began in spring 2003. As an exploding superstar, 50 entered into a number of business, including a partnership with Reebok and, most famously, a stake in Glacéau VitaminWater.
Recently, a commissioned G-Unit showroom and office for 50 were placed in the Marc Ecko Enterprises compound in New York. It's unknown as of press time whether 50 would continue to work out of the building. Calls placed to representatives for Marc Ecko Enterprises were not returned as of press time.
G-unit's product was good but it wasn't the best. I believe that with all the business that 50 has to look after, he let his clothing business fall by the wayside.
But this may be an oppurtunity for him to relauch his line and give it the attention that it needs to make the money that Phat Pharm and Roca Wear have generated.
One Love, One Nation, One World.
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